In the mid-90’s, new product development teams took a leap forward in innovation efforts by breaking free of focus group rooms to learn from consumers in their home or store environment. Today, we are taking another innovation leap by getting closer to consumers’ by participating in their social media environments. To learn more about how social media approaches will impact proprietary NPD work, (more…)
Bio
Monika Wingate
Monika Wingate is the owner of Fountainhead Brand Consulting and V.P. of Membership for the Wisconsin Product Development and Manufacturing Association (PDMA). She has helped a variety of companies develop new products and growth strategies including CUNA Mutual, Hormel Foods, U.S. Bank, and Kohler.
