BMW announced this week that they will be using the sub-brand “BMW i” for their electric and hybrid cars which will launch in 2013. While the sub-brand strategy is a departure from Mercedes approach of using the Smart brand, is the BMW i concept innovative? (more…)
Bio
Monika Wingate
Monika Wingate is the owner of Fountainhead Brand Consulting and V.P. of Membership for the Wisconsin Product Development and Manufacturing Association (PDMA). She has helped a variety of companies develop new products and growth strategies including CUNA Mutual, Hormel Foods, U.S. Bank, and Kohler.
