According to a recent USA today article, you could be hurting brand loyalty by asking your customers to fill out “another” customer satisfaction survey. Consumer fatigue issues should have us all rethinking how we measure brand loyalty. Here are a few consumer quotes to highlight consumer complaints: (more…)
Bio
Monika Wingate
Monika Wingate is the owner of Fountainhead Brand Consulting and V.P. of Membership for the Wisconsin Product Development and Manufacturing Association (PDMA). She has helped a variety of companies develop new products and growth strategies including CUNA Mutual, Hormel Foods, U.S. Bank, and Kohler.
