If we answer most of our key business questions through paid custom surveys or focus groups, we may soon lose the ear of senior management. Why? The c-suite continues to be under tremendous pressure to take action quickly while keeping a tight grip on the bottom line. And with internal functions like CRM and Web management having instant-access to (more…)
Bio
Monika Wingate
Monika Wingate is the owner of Fountainhead Brand Consulting and V.P. of Membership for the Wisconsin Product Development and Manufacturing Association (PDMA). She has helped a variety of companies develop new products and growth strategies including CUNA Mutual, Hormel Foods, U.S. Bank, and Kohler.
