In January, Kohler launched a new product called Elevance Rising Wall Bath. I wanted to feature this product in my blog as an example of a well thought out innovation strategy.
Elevance is an ergonomic bathtub that was cleverly designed to target the growing number of aging Americans renovating their homes. Here is a link to a video that will give you a sense of how well they tied their design features to aging consumer needs (more…)
Last week’s evolveNPD post mentioned a former Kraft executive’s prediction that companies will invest in what I’m calling Re-Value Engineering: focusing on taking out less important features and lowering the price, rather than just adding more features and cost into products. Do we see signs of this already? What does it mean for our industries? Here are a few examples from this week’s news… (more…)
Monika Wingate
Monika Wingate is the owner of Fountainhead Brand Consulting and V.P. of Membership for the Wisconsin Product Development and Manufacturing Association (PDMA). She has helped a variety of companies develop new products and growth strategies including CUNA Mutual, Hormel Foods, U.S. Bank, and Kohler.
