Last week’s evolveNPD post mentioned a former Kraft executive’s prediction that companies will invest in what I’m calling Re-Value Engineering: focusing on taking out less important features and lowering the price, rather than just adding more features and cost into products. Do we see signs of this already? What does it mean for our industries? Here are a few examples from this week’s news… (more…)
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Should you invest in Re-Value Engineering?
Monday, October 25th, 2010Product superiority and the science of pleasure
Friday, September 24th, 2010Product Superiority is the holy grail of product development. What makes a product superior? If you are in the food business, you might say it is about winning in a blind taste test. But what if your product isn’t superior on a blind basis? Should you reformulate? Not necessarily. According to an interview with Paul Bloom, professor of psychology at Yale University and author of How Pleasure Works, (more…)
Monika Wingate is the owner of Fountainhead Brand Consulting and V.P. of Membership for the Wisconsin Product Development and Manufacturing Association (PDMA). She has helped a variety of companies develop new products and growth strategies including CUNA Mutual, Hormel Foods, U.S. Bank, and Kohler.
